{"product_id":"the-birth-of-korean-cool","title":"THE BIRTH OF KOREAN COOL","description":"\u003cp\u003e\u003cspan\u003eIn this fresh, funny, and insightful cultural history, Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Along the way we meet teachers, cultural critics, Michelin-starred chefs, pop music superstars, and government ministers in charge of creating boy bands with highly synchronized dance moves. The strict rigors of the Korean education system now lead to a society that works and plays hard―with a Ministry of Culture that churns out movies, television dramas, pop bands, and video games exported throughout the world. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Birth of Korean Cool\u003c\/span\u003e\u003cspan\u003e reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock and roll could come to be known for its pop music and the smartphone in everyone’s pocket.\u003c\/span\u003e\u003c\/p\u003e","brand":"Dragonfly Reads","offers":[{"title":"Default Title","offer_id":43455128895566,"sku":null,"price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/6711\/3294\/files\/KB.jpg?v=1771501053","url":"https:\/\/dragonflyreads.in\/products\/the-birth-of-korean-cool","provider":"Dragonfly Reads","version":"1.0","type":"link"}